Campaign Work

Whether for a seasonal idea (like Black Friday) or for an ongoing branding launch (like creating the identify for a new credit card and loyalty program), campaigns are how brands speak to their customers. Below, you’ll find some key campaigns I’ve crafted for some of my favorite clients.

LOFT Outlet Black Friday 2023

Celebrate the sale of the season with a multi-faceted campaign touching on in-store experience, email marketing, text message activation, and branded partnerships.

Ann Taylor StyleRewards Loyalty Program & Credit Card Rebrand

Explore the program that offers more points, more perks, and more ways to get rewarded.

Ann Taylor Cardholder Appreciation Event

Join our annual celebration of our very best customers.

Secrets From Barneys' Campaign Shot By Juergen Teller

Go behind the lens with the amazing talent who worked on Barneys’ fall campaign to find out the stories from the set that the photos don’t tell.

LOFT Credit Cardholder Appreciation

LOFT celebrates its very best clients - its cardholders - while sharing the program benefits to drive sign-ups.

The Barneys New York Book Is Here

A new book from Rizzoli looks back at how Barneys New York came of age alongside the city itself.

LOFT styleREWARDS Loyalty Program & Credit Card Rebrand

Introducing styleREWARDS: a program that rewards you for having great style.

Ann Taylor Factory Black Friday 2023

From store windows and signage to emails and digital coupons, this value-focused campaign was tied up with a ribbon.