LOFT Outlet Black Friday 2023
Celebrate the sale of the season with a
multi-faceted campaign touching on in-store experience, email marketing, text message activation, and branded partnerships.
Store windows used festive props — think ribbons and garland chains — to bring the joy of the season alive.
Promotional messaging in support of the offer and related sweater event tied back into the imagery (pun intended) with ribbon motifs.
Promotional messaging took center stage in emails — it IS the biggest shopping day of the year, after all, the outlet client is all about the deals.
A subscriber-exclusive digital coupon was sent only to clients on email and text marketing lists, redeemable via a barcode brought into stores.
Store windows brought the festivity of the season to life with metallic seasonal accents.
The idea of gifting was reinforced throughout stores and digitally with strong imagery.
A one-day sweater offer was promoted in partnership with both Tanger Outlets and Simon Property Group, owners of the outlet centers where LOFT Outlet stores reside. Assets were shared via the centers’ own social accounts, in addition to on their own promotional site pages:
