Ann Taylor Credit Cardholder Appreciation Event

Growing on the successful relaunch of The Ann Taylor Credit Card, the brand is keeping the momentum going by letting cardholders know just how appreciated they are.

In a two-week long event, existing cardholders were treated to exclusive offers via dedicated emails as well as banners placed on promotional and editorial emails. Clients who were not yet cardholders were offered incentive offers and sign-up bonuses, which were also supported via email.

In overseeing copy direction and editorial feel, as well as working with design teams to ensure copy and images paired well, we were able to craft an event that exceeded goals for both cardholder engagement and new card applications.