Ann Taylor Factory Black Friday 2023

From store windows and signage to emails and digital coupons, this value-focused campaign was tied up with a ribbon.

A week-long series of emails showcased our key products and festive finds, whether our client was shopping for gifts or for herself.
A sense of urgency surrounded the promotions as offers were coming to a close, including a digital coupon that was offered exclusively to email and text message subscribers. By allowing shoppers to select one full-price item and receive 65% off, redemption of this coupon set record highs.

In-store visuals came alive in bright, festive golds and rich seasonal greens, channeling major holiday vibes.
The idea of gifting was reinforced through propping with ribbons, as well as with text.

Let’s text! Subscribes to SMS marketing messages were treated to a special digital coupon allowing them to bring in a code on their phone and receive 65% off one item of their choice. Becasue the best holiday shopping is always one-for-you, one-for-me!