LOFT styleREWARDS Loyalty Program & Credit Card Rebrand

Meet the program that rewards you for having great style! LOFT’s styleREWARDS Loyalty Program launched in conjunction with a freshly rebranded LOFT Credit Card to offer our very best customers even more perks.

From initial concepting through final launch, I had the opportunity to hone the program’s brand voice and point of view by overseeing editorial and copy for in-store signage and windows, direct mail announcements, and a weeks-long digital campaign spanning site, email, and social media.