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New York Stories: An Ode To Barneys' Hometown

Barneys tapped a group of designers and fashion insiders to find out what they love most about the Big Apple.

With the opening of our new downtown flagship store, Barneys has returned to its roots by way of Chelsea. Pair that with our New York-themed spring campaign, Our Town by Bruce Weber, and we’re starting to get a bit sentimental about the Big Apple. In that spirit, we recently gathered together a group of NY-based designers and fashion personalities and asked what makes them proud to be New Yorkers. The resulting video, New York Stories, is a love letter to our hometown. It’s safe to say these fashion-savvy city dwellers—who include Victor AlfaroLisa PerryUlla Johnson, and the founders of Malin+Goetz—not to mention fashion insiders like Michael Carl and Fern Mallis—feel just as strongly about this city as we do.

Check out the video above to hear what makes someone a true New Yorker, what it takes to succeed in this concrete jungle, and why this is the town we’re all proud to call home. And when you’re done, be sure to check out Bruce Weber’s amazing New York photos, as well as our new downtown flagship.