The Peninsula Hotels -
Global Social Channels
As part of my agency experience, I had the opportunity to oversee content not only for the overarching Instagram and Facebook channels for internationally renowned group The Peninsula Hotels, but also for the accounts of each of its ten individual 5-star hotels around the globe.
In partnership with The Peninsula’s corporate marketing team, I prepared marketing plans and scheduled content custom-tailored to the unique location and programming needs of properties in Shanghai, Hong Kong, Beijing, Paris, New York, Chicago, Beverly Hills, Tokyo, Bangkok, and Manila.
Highlights included New York fashion week, where designer Prabal Gurung and six A-list celebs got pampered and prepared for the Met Gala at The New York Peninsula, all while sharing behind-the-scenes content, and an exclusive influencer partnership between High Fashion Men and The Peninsula Beverly Hills to take viewers to The Quail, A Motorsports Gathering that draws some of the rarest cars in the world.