Editorial Director & Copywriter

ATF New Arrivals

 So New. So You.
Ann Taylor Factory New Arrivals

Who doesn’t love a fresh look? For Ann Taylor factory, the arrival of a new collection or store set is always something to celebrate, and a the branded franchise “So New. So You.” does just that.

Bringing attention and urgency to the arrival of new products, the emails channel the brand’s unique voice and point of view along with highlighting vibrant imagery.